About
With more than +15 years of all aspects of design and management, Sarah has specialized in women’s apparel, lingerie, sleepwear, loungewear including swimwear and has a wealth of global experience that she brings to her clients. Her passion for design goes back to when she first started making panties out of her apartment to sell at her friends’ shops in New York and LA while working on runway shows for well-known New York designers like Marc Jacobs, TSE and Rebecca Taylor to name a few. It quickly became her full-time job and eventually led her to start her label, Imelda the Tyrant which launched in 2008 and helped develop her design vision. Her elegant designs have been featured in publications such as Vogue US, Harper’s Bazaar, Nylon and W magazines.
From there, it led her to work for Victoria’s Secret and built a successful lingerie and sleepwear business before moving on to other major brands like Anthropologie to create their lingerie label all around the US and European cities. She expanded her experience in Asia by working for a well-known Chinese bra company called Maniform to help elevate their products and a fashion brand in Hong Kong called 6ixty8ight. While creating intimates and apparel, she has helped launch new emerging product categories such as activewear, footwear and beauty for the Asian markets in APAC like South Korea, Japan, Singapore, Malaysia, Greater China/HK. It opened her eyes to how important different cultures impact customer habits and how global trends influence local preferences. It also gave her a greater appreciation for the complexity of managing a team from different backgrounds and creating a product line that must appeal to diverse local markets. She is an expert in product development and a recognized leader in her field because of her experience and background, along with her creative vision.
After four years in Hong Kong, she had an unexpected opportunity to move to Europe with her husband and is now based in Barcelona, Spain. She has continued to work on freelance projects and has recently set up her own design and consulting company with a focus on well-made, sustainable fashion and product development in Europe.
Please drop a message if you have any questions!
Spain +34 722589219
US +1 646 4967907
